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When Apple reported earnings earlier this week, one of the first things we looked for was information on Mac shipments and market share. Why? Because Mac users have long been under-served when it comes to accounting software solutions. The lack of quality financial record keeping options on a Mac is one of the primary reasons we started Bootstrap (now Outright). So when we hear that the Mac now has 8.5% market share in the US (up 2.1% in the last year) and is the #3 U.S. PC maker, we see many more potential entrepreneurs whose lives we can simplify by providing the easiest to use bookkeeping software around.
Nice job Apple (no pun intended). Keep up the good work.
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